For a number of years I was working as a lead designer at UAL. During that time we merged a domain with 6 stand-alone, sub-domains, created a unified IA, and launched a unified website for all 6 colleges under UAL.
After launch we continuously reviewed the new website and kept making iterative changes, to all elements, based on statistical analysis and usability research and findings.
Global base font, localised heading fonts, typographic cascades, typographic scale & typography size revisions.
Primary and secondary buttons, interaction states, Calls to Action, call to action placements, sketches and notes, call to action revisions.
Use instructions, main menu requirements, grid recommendations, typography requirements, colour scheme requirements.
Information architecture map, user journeys, treejack task results, quick personas and page paths.
Design direction stakeholder workshops, UAL mood and style, colour explorations, image exploration, keyword explorations, type explorations, moodcards.
Redevelopment planning and discovery, internal command structure and sign off process, website structure and architecture approach, benchmarking, top level IA brainstorms.